What drives me is the art of combining design and creativity with strategy and analysis. Building bridges between "different worlds" to achieve a business's goals.
 
That's why I'm a creative nerd. I enjoy researching and spreadsheets—as much as spending a day at the studio. 
 
Fashion has always been my thing. It is an industry that never ceases to amuse me. So evergreen yet ever-evolving.
It's taught me the importance of becoming an informed, conscious consumer and of effective aesthetics for everyday life.