About Me
What drives me is the art of combining design and creativity with strategy and analysis. Building bridges between "different worlds" to achieve a business's goals.
That's why I'm a creative nerd. I enjoy researching and spreadsheets—as much as spending a day at the studio.
Fashion has always been my thing. It is an industry that never ceases to amuse me. So evergreen yet ever-evolving. It's taught me the importance of becoming an informed, conscious consumer and of effective aesthetics for everyday life.
Latina. 30% Millennial 70% GenZ. She/Her. Wears Mostly Black. Helicopter Dog Mom. Skincare Enthusiast.
What I Do
Digital
Marketing
Along with key partners of a company— I strategize, build and execute digital marketing plans. Involving aspects of the business like email campaigns, social media strategy, influencer partnerships, brand events, and general marketing initiatives. Keeping always in mind available historic data and KPIs.
Graphic
Design
I develop visually appealing, effective designs that communicate a brand's message and values. Using a combination of typography, color theory, and layout design principles. I specialize in digital marketing and social media assets. As well as presentation design, editorial print, and website graphics.
Creative Project Management
Timelines, budgets, teams, briefs, spreadsheets—you know the role. Creative project management requires flexibility, adaptability, and a willingness to experiment. It's about finding the right balance between structure and creativity and empowering your team to achieve their full potential. While fostering a collaborative and supportive environment.
Brand
Management
Overseeing the creation of marketing materials and ensuring the
brand is properly represented in all aspects of the business. It's all about finding the right mix between consistency and innovation, understanding who your consumer is, and staying up-to-date on industry trends and competitor research to identify opportunities.
Art
Direction
I work closely with designers, photographers, and other creatives to build cohesive aesthetics that communicate a specific message, feeling, or vision. In the broad spectrum of what "Art Direction" means—I specialize in visual storytelling, trend forecasting, fashion styling, and creative concepting for marketing campaigns.
